Introducing "Billiken-san," the symbolic deity of Osaka. This project is a collaboration between the Osaka-based brand "D'Artisan" and the iconic Billiken-san.
After World War II, American soldiers stationed at the Yokosuka US military base in Japan ordered embroidered souvenirs with oriental patterns, unit emblems, and base insignias from a local tailor shop. This practice is believed to have given rise to the "Sukajan" jacket.
The front of the jacket features a "NEW WORLD" tourism design with Billiken-san as the centerpiece, capturing the lively streets of Osaka along with its famous delicacies like takoyaki and kushikatsu. The back showcases a detailed OSAKA MAP, highlighting beloved symbols of the city such as Billiken, manzai comedy, and the spirited obachan (aunties).