Located in the heart of Villanova — one of the most historic and charming districts of Cagliari, Sardinia — Cult of Indigo is more than just a denim store. It is a celebration of tradition, craftsmanship, and timeless design. Founded in 2020, we proudly stand as Italy’s first retail space dedicated exclusively to authentic Japanese denim.

At Cult of Indigo, we believe denim should tell a story — one woven through decades of heritage, innovation, and attention to detail. Our carefully curated collection showcases the finest expressions of Japanese denim artistry. From rare selvedge jeans to indigo-dyed classics, each piece reflects the soul and precision of Japan’s most skilled craftsmen.

We collaborate directly with Japan’s most renowned denim mills and boutique labels to bring you a selection that’s rarely seen outside of Japan. Whether you’re a seasoned raw denim enthusiast or just discovering the world of artisanal jeans, our store offers a collection that fuses rugged authenticity with modern refinement.

From heavyweight jeans and timeless jackets to exclusive limited-edition drops, every garment is chosen for its quality, durability, and character.

Cult of Indigo is not just a place to shop — it's a destination for denim culture. We stand for slow fashion, sustainability, and garments that grow more beautiful with time. Our mission is to share knowledge, inspire style, and connect with those who appreciate quality over quantity.

Come visit us in Cagliari and experience the essence of Japanese denim in the heart of Sardinia. Step into a world where tradition meets style — welcome to Cult of Indigo.