HOLY BLUE "YEAR THREE" 11.5OZ ECRU DENIM REGULAR STRAIGHT
Designed in Cagliari, sardinia and hand made in Veneto, Italy, Holy Blue denim was woven in the historical mill of Berto in Bovolenta, and crafted by denim artisans in their laboratory in Piove di Sacco.This area, close to the city of Padova, is known as the birthplace of the world famous Italian denim. This fabric has been made by the old Picanol shuttle looms, original from the 1950’s, specifically restored and renovated by master craftsmen that brought them back and preserved their ancient processing techniques. These days the automation is widespread throughout cloth making industries but the real manufacturing of these fabrics is handmade: our looms, made of iron, cast iron, wood and leather are expertly used by skilled artisans. The artisan has a sort of relationship with his machinery: he knows all its peculiarities, its maintenance techniques and its sounds. Thanks to this handmade process the fabric is special: softness, color and appearance make them unique, with a soul, fit for unique and original clothes. Contingent irregularities and longer production methods, typical of a handcrafted product, but opposed to the industrial production, are not flaws: they are living proof of the products honesty.